To encourage kids to eat their school sandwiches, we created the Flora Sandwich Studio which magically turns children’s scribbles into scrummy sandwiches using 3D Printing. Mums could upload drawings on Facebook and we then made personalized 3D sandwich cutters in the shape of whatever kids had drawn.
Who says DM is dead? To help launch Monarch’s new routes to Europe’s top ski slopes, we partnered with Blippar to bring the slopes to life in homes across the UK. Using AR, people could explore a virtual mountain, discover ski tips, and even book their next flight. The original brief only asked for an email – choosing interactive DM delivered an incremental ROI of 500% within 6 weeks.
Team: Tom Bellamy and Charlotte Burn-Callander. Creative Directors: Tom Harman and George Bell
Technology is getting in the way of great sex. So we developed an emotive YouTube film and social campaign which inspired couples to turn off their tech during Earth Hour and reconnect with each other. The creative was activated in 56 global markets and reached over 6 million views.
Team: Laura Parker and Marcus Aitman. Associate Creative Directors: Tom Harman and George Bell
To create social buzz for the UK launch of Skylanders Trap Team – the first game to let you play as the bad guy – we turned PainYatta (infamous baddie) into a real-life Piñata, a PainYatta piñata if you like, and invited fans to #HitPainYatta over the internet via a Twitter-powered robot arm to win exclusive prizes.
We made a YouTube spot to tease a Barbershop event in London, where one lucky male customer could win an extra-close shave with Kelly Brook. With no brief and minimal budget, we proactively produced the film, and racked up 50K views in a week without paid media – and bagged a front page mention on Campaign.
We developed a new brand proposition for Clearasil ‘Show Your Face’ and launched this with an epic outdoor contest called Selfie Face Off. This gave fame-hungry teens a chance to supersize their Selfie and have it displayed on a digital OOH screen. Using a real-time twitter API meant they could also knock their mates off the big screen too! The brand’s social presence saw a huge uplift: 1,200 new twitter followers in 24 hrs + 7 million Facebook impressions.
This social campaign for Pimm’s was conceived as more of a social movement – inspiring sun worshippers to squeeze every last drop of frivolity out of British Summer Time. We came up with the pitch-winning idea that spanned everything from TV, social, and shopper.
We created a series of short funny ‘wake up calls’ on YouTube to advertise New Lynx Rise Shower Gel – designed to wake you up and make you alert in the mornings.
To establish Philips Fidelio’s credentials, we wanted to offer audiophiles more than just the usual ‘speaker porn’. Graham Coxon, legendary guitarist from Blur, was a brand ambassador, so we decided to leverage this by rendering the launch single from his latest album as an interactive waveform, which allows fans to spot the finer audio details you can only hear with Fidelio.
Our challenge was to change people’s perceptions of headaches. So we created a data visualization showing a ‘day in the life’ of the UK’s headaches. We tracked social media mentions and Google searches to discover what people blame for the causes of their headaches, we then created a video based on this data to demonstrate how Nurofen see headaches differently.
Autumn cocktail mailer for Diageo given an experiential twist – with a roaring fire DVD that set the scene for your cocktail.
First Direct wanted customers to recommend the bank to a friend, so we playfully turned the DM pack into a version of Pass the Parcel. Just ‘pass on’ the welcome offer to a friend, and you’ll get £200 if they join.
Many guys stay silent when they feel suicidal. To raise awareness of the issue, we created a blank suicide letter to encourage conversation around the difficult subject of young male suicide and explain how charity donations can help provide support to those who need it.
Our lip-smacking creative for Lipton’s ‘Drink Gorgeous’ launch campaign ran across print, outdoor, direct mail and digital display; with the stunning photography winning international recognition from Lurzer’s Archive.
Flick through any property investment magazine and you'll quickly see a theme in the ads. Buildings. Skylines. Boring stats. For real estate investment company Patrizia wanted to create a campaign that looked nothing like a real estate investment ad.
