We developed a new brand proposition for Clearasil ‘Show Your Face’ and launched this with an epic outdoor contest called Selfie Face Off. This gave fame-hungry teens a chance to supersize their Selfie and have it displayed on a digital OOH screen. Using a real-time twitter API meant they could also knock their mates off the big screen too! The brand’s social presence saw a huge uplift: 1,200 new twitter followers in 24 hrs + 7 million Facebook impressions.