Who says DM is dead? To help launch Monarch’s new routes to Europe’s top ski slopes, we partnered with Blippar to bring the slopes to life in homes across the UK. Using AR, people could explore a virtual mountain, discover ski tips, and even book their next flight. The original brief only asked for an email – choosing interactive DM delivered an incremental ROI of 500% within 6 weeks.

Team: Tom Bellamy and Charlotte Burn-Callander. Creative Directors: Tom Harman and George Bell